Social media skeptics…sit up and take notice

Friday at 12:02 pm March 25th, 2011

social media funnySocial media is no longer new, but it is still misunderstood and mistrusted by many senior managers. They believe in it enough to spend a few quid on buzz monitoring software and don’t mind outtakes from ad shoots and TV ads appearing on the brand’s Facebook page and YouTube channels. But create original content and make use of the marketing budget? No way!

The challenge here is developing an understanding within the senior team, that social media is about more than immediate financial ROI – it’s about building your reputation, and engaging with and getting to know consumers on a much deeper level. Social is as much about the long conversation as it is next quarter’s sales figures.

When putting forward your case, remember, the number of ‘likes’ or re-tweets you get is fine but it won’t solve the ‘show me the money’ issue. With 2011 looking set to be the year when social commerce will hit big and with it comes the opportunity to demonstrate ROI in such a way that even the organisation’s social sceptics will sit up and take notice.

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Wednesday at 8:52 am March 23rd, 2011 Beta List betalist
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betalist: Pulsate is a real-time web analytics service that aims to inform a webmaster on what their website is doing, rather than overload them with a horde of jargon statistics. The main goal of Pulsate is to present information beautifully and clearly, so that experts or beginners alike can improve their online presence. Sign up here This really looks promising. Speaking from previous experience, Google analytic’s can be confusing for a Beginner…it took me weeks to fully understand some of the functions.
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betalist:

Pulsate is a real-time web analytics service that aims to inform a webmaster on what their website is doing, rather than overload them with a horde of jargon statistics. The main goal of Pulsate is to present information beautifully and clearly, so that experts or beginners alike can improve their online presence.

Sign up here

This really looks promising. Speaking from previous experience, Google analytic’s can be confusing for a Beginner…it took me weeks to fully understand some of the functions.